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Optotech

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Frequently Asked Questions

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
    does Optotech provide?

4. Is it expensive?

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Web Analysis
Written by Optotech
Wednesday, 06 July 2011 08:12
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The websites are studied for their architecture and functionality by using web usability techniques. This enhances the webpage design for optimal navigation efficiency.  The websites are studied for their architecture and functionality by using web usability techniques. This enhances the webpage design for optimal navigation efficiency.

  • If your website features exclusively products marketed by your company, we can provide feedback that will help make the user navigation easier and more effective, encouraging him to buy more.
  • If your website also features competitive products, then our feedback will focus on making your products look more appealing than the respective competitive ones.

The Eye Tracking technology will give you the possibility to track the user/website interaction, and will offer valuable information regarding the areas that capture the user’s attention, the areas that can distract him and those that are completely ignored.

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Last Updated on Thursday, 27 March 2014 15:13
 

Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More

Services

The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More

Research

Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

  • 16 Pediados Deksia
  • Heraklion, 71201
  • Crete, Greece
  • Tel:+30 2810 229990
  • Fax:+30 2810 343436
  • info@eyetracking.gr
  • www.eyetracking.gr
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