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Frequently Asked Questions

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
    does Optotech provide?


4. Is it expensive?

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Post Experience Eye Tracked Protocol
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Post Experience Eye Tracked (PEEP) Protocol

After the eye tracking session, we use the gaze replay video to post-evaluate experience together with the user. In other words, the user explains why he viewed the page in that way.

 

Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More

Services

The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More

Research

Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

  • 16 Pediados Deksia
  • Heraklion, 71201
  • Crete, Greece
  • Tel:+30 2810 229990
  • Fax:+30 2810 343436
  • info@eyetracking.gr
  • www.eyetracking.gr