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Frequently Asked Questions

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
    does Optotech provide?


4. Is it expensive?

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Eye Pupil
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The graph displays the change in pupil area or diameter over time in seconds. Augmentation of the pupil size might be evidence that, due to the projected stimuli, more information is absorbed by the user. On the other hand, the decrease of the size suggests that the projected information is not absorbed.

                
 

Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More

Services

The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More

Research

Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

  • 16 Pediados Deksia
  • Heraklion, 71201
  • Crete, Greece
  • Tel:+30 2810 229990
  • Fax:+30 2810 343436
  • info@eyetracking.gr
  • www.eyetracking.gr